Ivan Chermayeff and Tom Geismar are prominent in the design world, as they are involved in every aspect- graphics, print, logos, posters, packaging, and so on. They both graduated from Yale University of Art and Architecture in 1957, and have been in business since 1958, when they opened their own graphic design firm. Since then, they have been pioneering and emphasizing the modern movement. Their work emerged during the 50s and early 60s, a time of graphic revolution, as only a few graphic designers were well known at the time. Around 1960, they began the "craze" for abstract corporate symbols, such as the logo for Chase bank. Chermayeff and Geismar have since re-designed and created identities for numerous major institutions, and their design firm is behind the logos for many major iconic brands such as National Geographic, NYU, and NBC.
(reposted because the font was different from the rest of my blog, and wouldn't change back)
No comments:
Post a Comment